Siroko and Real Sporting de Gijón are starting a new chapter together. Gijón is where Siroko began. It’s where we built the brand, where we learned how to grow, and where we developed the mindset that still drives us today. Even as we’ve expanded internationally, this city has always remained…
Pro cycling doesn’t follow a steady rhythm throughout the year. The season is built around a packed calendar with different types of races, shifting objectives, and specific peaks for each team and rider. If you’re coming from other sports, it can feel like a 10-month puzzle. It takes time to…
Reading lets us travel without moving, step into eras we never lived through, and hear voices we might otherwise miss. Books open doors, challenge myths, question our assumptions, and sometimes force us to see people, events, and ideas from a completely different angle. In sports, and especially in cycling, some…
At first glance, the peloton can look like controlled chaos: dozens of riders moving as one, attacks firing off, decisions made in seconds. But very little is random. Every rider has a role, every team follows a plan, and most moves are part of a bigger strategy. Once you understand…
When a rider wins a stage at the Tour de France or takes a major Classic, it’s easy to assume pro cycling is all success and stability. In reality, it’s far more complex. Professional cycling is one of the most demanding sports out there, with wide income gaps across the…
When we watch a race, our attention usually goes to the riders: the ones launching attacks, the ones setting the pace at the front of the peloton, or the one crossing the finish line first. But behind every cyclist there’s a massive machine at work: a professional team with a…
At first glance, the professional cycling calendar can feel overwhelming, packed with dates, locations, and names like the Tour de France, Paris–Roubaix, Strade Bianche, the Dauphiné, and the Vuelta a Burgos. But each race has its own history, significance, and purpose within the season. While it’s not essential to understand…
Cycling is one of the toughest, most complex, and most fascinating sports in the world. Behind every stage we watch on television lies a universe of tactics, teams, hierarchies, regulations, sacrifice, and beauty that often goes unnoticed. This series is designed for anyone who wants to understand that world, enjoy…
Winter weather calls for staying in, but kids don’t care for the concept of seasons—they’ll want to ride their bikes no matter what. And by wearing the right equipment, they can be well protected against cold and discomfort, fully ready to stay out on the bike all day. With this…
At Siroko, we believe in the power of sport, in its ability to bring people together, to connect places, and to inspire passion. So when we started thinking about a project that could blend our vision with rich sporting tradition, one name immediately came to mind: Club Atlético Osasuna. Ver…
