At Siroko, we’ve always believed that movement is how we discover who we truly are. It all started on two wheels, with cycling. Then came the snow and the thrill of gliding down the slopes. After that, training took over—at home, outdoors, or at the gym. Now, we’re taking the…
Explore the World on Two Wheels Cycling is not just about pedaling. It’s about discovering, improvising, stopping, starting again… It’s mountains, asphalt, gravel and roads with no name. It’s moving simply for the pleasure of it. Our new bikepacking and cycle touring collection is designed for women and men who…
You don’t need to know every UCI rule, memorize the entire racing calendar, or recognize all 180 riders in the peloton to start enjoying cycling. In fact, understanding just a few key ideas is enough to make a race that once seemed chaotic start to make sense within minutes. 1.…
You now understand how the peloton works, what role the teams play, how the calendar is organised, and why the Tour de France is the most important race in road cycling. Now comes the key question: Where can you watch professional cycling? The broadcasting rights landscape for cycling is a…
The Tour de France can seem complicated: lots of cyclists, many days of racing, and so much happening at once. There are so many stories, so many key players, and so many competitions within the race itself that it can be overwhelming for someone new to the race who’s trying…
When the trail gets wild and the ride turns into a full-on adventure, your gear needs to keep up. At Siroko, we get it, and that’s why we created Roots & Rocks, our new mountain biking collection. A technical, versatile line built 100% for those who see MTB as freedom,…
Siroko and Real Sporting de Gijón are starting a new chapter together. Gijón is where Siroko began. It’s where we built the brand, where we learned how to grow, and where we developed the mindset that still drives us today. Even as we’ve expanded internationally, this city has always remained…
Pro cycling doesn’t follow a steady rhythm throughout the year. The season is built around a packed calendar with different types of races, shifting objectives, and specific peaks for each team and rider. If you’re coming from other sports, it can feel like a 10-month puzzle. It takes time to…
Reading lets us travel without moving, step into eras we never lived through, and hear voices we might otherwise miss. Books open doors, challenge myths, question our assumptions, and sometimes force us to see people, events, and ideas from a completely different angle. In sports, and especially in cycling, some…
At first glance, the peloton can look like controlled chaos: dozens of riders moving as one, attacks firing off, decisions made in seconds. But very little is random. Every rider has a role, every team follows a plan, and most moves are part of a bigger strategy. Once you understand…
